A list of the top 10 most visited news websites in Ireland. The figures in brackets are their overall ranking out of all Irish websites.
1. The Irish Independent – independent.ie (14)
2. RTE – rte.ie (16)
3. The Irish Times – irishtimes.com (17)
4. The Daily Mail UK – dailymail.co.uk (23)
5. The Sunday World – sundayworld.com (35)
6. The Guardian – guardian.co.uk (43)
7. TheJournal.ie – thejournal.ie (46)
8. BBC – bbc.co.uk (48)
9. The Daily Mirror – mirror.co.uk (UK) (53)
10. The Irish Examiner – irishexaminer.com (81)
And what of the website for The Sunday Business Post businesspost.ie, well it looks like tucking all that business news away behind a paywall has had a devasting effect on traffic to the website, which is now ranked 4,106th site in the country. With online ad revenues and digital spending increasing rapidly it would be interesting to see whether the uptake in subscriptions has been sufficient to make up for the loss of advertising revenue on the site.
A lot has been talked about how the independent.ie uses clickbait techniques to boost web traffic, but with the site being ranked 14th in the country the numbers of users are crucial in attracting advertisers, so it is hard to fault their strategy. I tend to view the site directly for news and when I’ve been caught by their clickbait techniques it has tended to be when I’ve searched for something that I’ve seen that has jumped to Twitter from Reddit or 4chan, that emerged that day. Most of the time the insight that it has provided has been helpful and certainly quicker than trawling though comments on Reddit. That’s why independent.ie has a digital team monitoring trends in order to upload copy quickly to catch people looking searching for these trends.
The list above comes from the Alexa database. Whilst this database does have issues in terms of the way it is compiled, I do believe it gives an accurate enough indication for this list. However, for more detailed research I’d recommend HitWise, which is a paid service.