MEDIA RELEASE
The 54th annual National Skills Competition kicks off at CIT and DIT with Snickers Workwear

Apprentices from all over Ireland will compete over three days in 21 trades; the National Champions will then represent Ireland at WorldSkills London 2011
4th April, 2011, Dublin, Ireland: The 54th annual National Skills Competition starts on Monday when apprentices from all over Ireland will converge on Dublin Institute of Technology and Cork Institute of Technology to compete in an intense three day event. Sponsored for the 6th year in a row by respected clothing manufacturer Snickers Workwear, the event aims to find the National Champions to represent Ireland in each of the 21 trades on show.
Since the 1950s the National Skills Competition has tested every aspect of the skills and workmanship of apprentices, in a high pressure environment. The winners will then have the honour of representing Ireland and their respective trades in what has been dubbed ‘Olympics for tradespeople’ – the prestigious WorldSkills London 2011 in October.
David Macken, Managing Director of Snickers Workwear said: “Just like the 1980s we are seeing Ireland export its tradespeople abroad, so it’s vital that we stop this skills’ drain and support Irish businesses. This week the apprentices will receive three days of intensive testing of their skills and craftmanship, which will ensure only the best competitors can win the title of National Champion in their trade and go on to represent Ireland on the World stage.”
WorldSkills London 2011 will test the skills of the Irish Champions against the best tradespeople from 53 countries across the globe and the chance to be crowned a World Champion. In previous years Ireland has performed particularly well, coming second at WorldSkills Calgary 2009; winning five medals overall, including two Golds. This year they hope to go one better and win the competition outright.
“Irish apprentices have proven that they have some of the highest levels of workmanship and WorldSkills London 2011 provides us with a fantastic opportunity to demonstrate this at a global level.” added David Macken, “we have an enviable record at WorldSkills where we’ve won the Gold Medal for Automobile Technology in three out of the last four years and also won Gold last time in Aircraft Maintenance. Ireland came second overall, that’s an incredible achievement for such a small country.”
The National Skills Competition 2011 is launched at the Gresham Hotel in Dublin on Monday 4th April. The competition commences Tuesday (5th) and finishes on Thursday (7th) when the judging will take place. The event culminates with awards’ ceremonies on Friday 24th April in The Mansion House, Dublin and CIT in Cork.
To qualify for National Skills, competitors have had to win their local round of National Skills, so they really are the best apprentices in the country.
Twenty one different trades are being tested including: Aircraft Maintenance; Automobile Technology; Autobody Repair; Bricklaying; Carpentry; Car Painting; Cookery; Heavy Vehicle Mechanics; Painting & Decorating; Plumbing; Polymechanics; Plastering and Sheetmetal Work, amongst others.
Snickers Workwear will also provide all the clothing for the competitors, who will be kitted out from head to toe in durable stylish gear from Europe’s largest workwear manufacturer.
For information on World Skills 2011 please see: www.worldskillslondon2011.com
For more information please contact Simon Palmer of Republic PR; tel: 01 282 2504, email: simon@republicpr.ie, Twitter: @simonprepublic.
About Snickers Workwear
Snicker Workwear manufactures and provides workwear for professional tradespeople. Their products are renowned for their quality, function and innovative solutions. The company was founded in Sweden in 1975 and since then has grown strongly so that today, Snickers Workwear is one of Europe’s leading brands in work wear, and is represented in 15 countries.
Snickers was founded by Matti Viio who worked as an electrician from 1959 to 1972 Whilst in those years working methods, technology, materials and tools evolved, but workwear was still the same as in the mid-nineteenth century. Workwear failed to fill modern requirements concerning function, comfort and design with manufacturers showing no interest in the workers real needs. In the end Matti Viio designed his own garments to work in.
Sophisticated testing and quality control procedures are carried out at every stage of the process, from the moment a new design leaves the drawing board through to final quality certification. Snickers Workwear makes relevant functions on durable and reliable garments to fit the roughest conditions. All functions are tested by our end-customers.
The spirit of Snickers Workwear is the same as it was when the company started. Snickers Workwear has always solved functional problems for professional needs. A combination of professional know-how and professional pride and self-esteem. Snickers Workwear’s motto is hard-wearing timeless garments with good design.
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