60% of technology companies do not check social media profiles of potential employees and 63% do not have corporate blogs.

Some interesting research was released yesterday by global public relations firm Eurocom Worldwide, on  the use of social media and blogging by European technology firms (it can be found here:  http://www.eurocompr.com/prfitem.asp?id=12519 ). It found that:

- 60% of technology firms do not check the social media profiles of potential employees;

- 63% of technology companies do not blog

- almost a third (32%) of technology companies do not see the point of corporate blogging; and

- 39% said that blogging was too time consuming.

- 65% didn’t have a company Facebook page

The survey, which was conducted by Eurcom Worldwide during January and February 2010, only surveyed 286 senior level executives in technology companies, mostly across the European region. Whilst this is a very small sample it still shows either a lack or ignorance or low priority given to social media and on line marketing.

I find these figures astounding. After all I would’ve expect the use and awareness of this technology by technology companies to be much higher.  Of all the sectors that you would expect to embrace social media and blogging you would think it would be the IT sector.  I bet that if a similar survey was undertaken in the world of the FMCG (fast moving consumer goods) sector that the results would be a much higher because  this sector is much more forward thinking and cutting edge.

It appears for technology companies there only positive response was that 73% network on LinkedIn.

I’d be interested in a similar study in relation to how much use public relations and traditional media technology companies undertake and perhaps this would’ve been more apt for a PR company like Eurcom to undertake, but still it gives a very interesting insight into how technology companies think and act.

Part of the problem is their lack of knowledge and disinterest in marketing and PR. But it may be more to do with the fact that there is a perceived lack of need to focus on this. With a lot of technology start ups things move very fast and sometimes companies only think about PR and marketing when there is a lull to drum up new business.

Also with technology start ups the focus is on new technology. This is their priority and rightly so. Marketing could be seen as a luxury. In my experience a lot of tech companies do not know a lot about SEO, surprisingly so, and therefore, don’t appreciate the benefit of blogging.

Blogging is one of the single most beneficial ways for a company to boost its Google Ranking. And it is especially easy for companies to do because they have so much going on and so much information that can be put on a blog. Content such as the obvious media releases, but also press coverage, commentary on industry issues, product focuses, photos of events, video, all of which can also be automatically be sent to a corporate Facebook and Twitter feed.

With all my clients I ask them to incorporate a blog into their websites, which I then help them update with all their news,  not just the more traditional blog posts on the issues in their industry. I think this is an essential accompanyment these days to more harder copy / traditional forms of PR, that is still a priority to clients.

If a client is having some news covered in the media it is vital that they have full details on there website for when people look them up after they’ve read the article. If they don’t then they’re missing a major trick. Blogging software allows me to do this for them, without waiting for the client’s IT department to it, because I can log in to the blog element of website, without having to go into the main back end (content management system) of their website, which the IT guys don’t like (and rightly so) as the blogging software is kept in a different sub-directory with a separate login. Importantly clients should not make the mistake of having the blog hosted by the blogger provider, as this would do nothing for the search engine optimisation as it is kept on blogging providers website and not their own company site.

But this does not explain why companies do not use social media to analyse staff. Whilst 73% are in LinkedIn 60% do not check out the LinkedIn profiles of their potential employees. Why not? This is the obvious thing to do. After all many people have a LinkedIn account for that very reason, it is the equivalent of an on line CV. It’s the first place I would look to get background on potential employees.

On the whole there is sometimes a misnomer about the technology industry, whilst the products and services are very cutting edge sometimes the thinking isn’t. It reminds me of the scientific industry. There can often ve a very blinkered approach and people stick to their area  of expertise. The specialists in the industry know how to make their product, but don’t know how to market it and sometimes don’t even appreciate its wider application. That’s where people like me come in to help them get their product to market, get the word out and get them up to speed as to what they need to be doing internally to help them promote themselves.

It’s not hard but sometimes it takes someone from the outside looking in to point this out especially when a company is so immersed in launching it’s new product or service.

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Funding shortfall hits IT market

The problems with FAS are well documented but what people don’t realise is that now, when the economy is on its knees, is when FAS are need most.

Okay, so a book could be written on the mismanagement at the state training agency but, this does not mean we still don’t need it, FAS still has a role in helping important sectors, such as IT. And we need it to fulfill its duties to those who are out of work and whom need retraining in order that the country has a skilled workforce that is needed to attract the right and retain the IT companies that our economy needs.

In the article below, which was printed in the Sunday Business Post yesterday, Cathal Grogan of Verify Recruitment talks about how the problems with FAS are affecting the IT sector. I have pasted the article in below, but here is a link to article: http://www.sbpost.ie/post/pages/p/story.aspx-qqqt=RECRUITMENT-qqqs=themarket-qqqid=47332-qqqx=1.asp

Funding shortfall hits IT market (article from The Sunday Business Post)

Sunday, February 14, 2010

With scandals at Fás still fresh in people’s minds, the effects have reverberated across the wider economy and unemployed IT contractors are the latest to feel the effects.

Unable to meet the high cost of private training courses in skills such as project management, contractors would ordinarily turn to the state training agency for assistance. However, Fás is no longer funding courses in areas like Princ€2 or IT Infrastructure Library (ITIL). For job-seekers, the problem is that more employers are seeking candidates with these qualifications.

‘‘Our candidates are typically people with lots of experience and who find themselves between jobs,” said Cathal Grogan, managing director of Verify Recruitment. ‘‘They are applying for positions and employers are not only looking for experience, but also some sort of accreditation for their skills.”

Clara Gough, IT consultant with Robert Walters Recruitment Agency, said the requirement was also being applied to broader IT skills such as Microsoft certification.

‘‘Where the hiring manager feels there is a good pool of candidates in the market, they use this as a filter,” she said.

However, job-seekers looking to take some of the higher level Fás courses are faced with long waiting lists. Moreover, there are no clear guidelines as to whether IT contractors, who are often self-employed, qualify to receive funding.

‘‘It’s a grey area as to whether or not they are eligible,” said Grogan. ‘‘That has led to a lot of candidates coming to us and asking us for Princ€2 or ITIL courses, but those can cost anything from €1,200 to a couple of thousand euro.”

Jim Friars, chief executive of the Irish Computer Society, said he was disappointed at the Fás decision. He said training and certification in professional skills were ‘‘essential’’ to economic recovery. Such skills include not only project management, but also data protection.

‘‘We believe that the government needs to strike a balance and to assign a high priority to professional-level skills,” Friars said.

While some third level, government funded initiatives facilitate unemployed people taking part in degree programmes, Friars said industry driven programmes were necessary.

He said that courses like the Data Protection Practitioner’s Certificate and European Certificate of Informatics Professionals (EUCIP), certified by the ICS should receive the same government support as university courses.

Some training firms have responded by dropping prices to fill the gap left by Fás. Last month, IT service management specialist ESMI developed a Princ€2 Practitioner certification course for an offer rate of €795.These courses keep costs low by combining self-study with instructor-led tuition.

Verify is offering the same course at €695 as part of its Upskill Programme of professional development courses.

The full price would normally be more than €1,100.

A spokesperson for Clear Learning, formerly known as Calyx Training, said it had also reduced its prices by up to 30 per cent to allow out-of-work IT professionals to attend courses.

Friars welcomed these moves, but said they would not be enough.

“An IT professional, who is between jobs, still requires support to ensure that they are quickly returned to the workforce and continue to contribute their skills and expertise, so we would call on Fás to reinstate a funding programme for professional level courses as soon as possible,” he said.

Dr Bryan Fields, director of training services with Fás, said its change in strategy to focus on the long-term unemployed meant that self-employed IT contractors were not a priority group.

Around two thirds of Fás’s 600 free training courses cover IT subjects. The agency also operates a technical employment support grant (TESG) to fund people taking courses that aren’t available from Fás.

‘‘Some 11,000 people availed of this last year,” said Fields.

He also said Fás was addressing high-level skills and was in the process of developing a blended learning course in project management. Initially, this will be aimed at former Dell employees in Limerick who were made redundant last year.

The course will be free of charge to those still unemployed, but will not be exclusive to ex-Dell workers.

‘‘If we get a lot of interest, we would look at extending it,” said Fields.

He said Fás wanted to work with IT professionals who have recently been laid off.

‘‘If you have been let go from a company and haven’t had work for four or five months, we would be anxious to get you into a training course or night course,” he said.

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