Category: public relations

The Birth of Public Relations – Century of Self

The Century of Self is a must see video for any public relations students. It is a fascinating account of the early days of public relations and how large corporations and Governments used psychological techniques to push products and propaganda on the masses.

Psychologist Sigmund Freud’s theories first unearthed innate desires within the human psyche that he believed we subdue. He taught his nephew Edward Bernays the power of irrational analysis. Bernay’s used his Uncle’s theories to become a pioneer of marketing and PR in America. He discovered that if you could link products to their emotional desires and feelings then you could get people to behave irrationally. These were techniques that he implemented through anti-German propaganda during the World War 1 and which be brought into play after the war helping tobacco companies sell cigarettes to women.

Prior to Bernay’s work there was a taboo about women smoking cigarettes, which were seen as being very male. However, Bernay’s staged a suffragette march to get lots of women marchers to light ‘Torches of Freedom’ by all lighting cigarettes at the same time on the march. Bernay’s primed the press to be there and the story made the national news. This symbolic event created the image that if a women smoked it made her more powerful and independent – an image which still persists today. This demonstrated the power of being able to make people behave irrationally by appealing to their emotions, something which is still a powerful force in politics and corporate marketing techniques. 

Below is the first part of Century of Self which explores all these issues. The remaining episodes can be viewed on Google Videos by following this URL  http://www.google.com/search?q=century+of+self&tbo=p&tbs=vid%3A1&source=vgc&aq=7&oq=Century

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Erroneous story regarding legal action in Dubai

I was notified today of a story which appeared in relation to a legal client of mine, the Dublin law firm Anthony Joyce & Co, and two groups of investors whom I also represent. The story appeared on AIB’s ForEx news site after it was fed in via a feed from BusinessWorld.com. The story was written by BusinessWorld but with confusion over two different legal groups of investors and two separate actions.

Here are the corrections from the errors in the story below, which has now been taken down by AIBForEx and Business World, but may have been picked up by investors earlier.

1. Anthony Joyce is currently representing a group of investors called KRI, these are investors in the Kensington Royale Development in Sports City. He is no longer representing the Concerned Dubai Sports City Investors Group, more recently known as the Dubai Action Group, and they are in no way connected to the current action being undertaken by the firm.

2. Whilst Anthony Joyce is currently liaising with MED there are no plans for him or any representative of his firm to travel to Dubai.

3. KRI does not consist of two separate groups, from the Republic of Ireland and Britain, they consist of investors from eight different countries across the globe.

4. At the moment no developer in Dubai is being sued by Anthony Joyce & Co, the KRI Group, or the Dubai Action Group / Concerned Dubai Sports City Investors Group.

If anyone requires any details on either of the parties concerned above then please contact Simon Palmer of Republic PR.

This was the story that appeared….

Irish investors sue Dubai developers

A team of lawyers will today travel to Dubai to represent a group of Irish investors – many of them pensioners – who sank their savings in to the dream of a sunshine getaway only to lose out massively when the investment stalled.

The lawyers will talk on behalf of the Concerned Dubai Sports City Investors Group, which was set up last year to represent Irish people who bought off-plan apartments through the now defunct Larionovo property agents.

The five-star project by Middle Eastern Development (MED) was originally scheduled for completion in early 2009.

The law firm Anthony Joyce and Co was retained by the Irish group and by a similar representative group in Britain whose members had paid deposits for apartments in the 252-unit project.

“We have raised our concerns with MED that the project should have been built within the specified timeframe,” said Joyce of the firm.

He also made it clear that the company should not seek more money until work goes ahead.

The lawyer was awaiting instructions from the clients on whether to go ahead with the project or seek their money back, which would involve launching legal proceedings in Dubai against the developer.

The investors are worried that as much as E20m – cash many hoped would fund their retirements – is caught up in Dubai in a “limbo” after the failure of Ennis, Co Clare-based Larionovo last year. The Irish investors in the scheme, believed to number as many as 1,000, have had trouble trying to find out what has happened to their money and gathered together the cash to send out the law firm to try to find out where they stand with regard to their initial investment and the building project’s future – if any. The investors bought into the Sports City scheme, part of a massive two billion sq ft mixed theme park, which developers said would “dwarf Disneyworld”. It promised golf courses, indoor and outdoor stadia, various academies – including a Manchester United soccer academy – as well as swimming pools, health spas and many other facilities. The investors say their last correspondance received from the developers said that the project was “on hold”. However, they fear the developments have actually been cancelled and believe the term “on hold” is being used to avoid refunding them. Sold on a buy-to-let scheme through a network of worldwide agents, investors were assured of eight per cent returns for the first three years. Most of the units were sold in 2006 and 2007 with prices ranging from E168,000 to E280,000. An unnamed Irish investor was quoted in the Dubai press as saying he had reserved a two-bedroom unit in January 2007 and had paid 30pc of the total buying price of around E64,700 but heard nothing from the developer for two years. On a recent visit to see the project, he discovered that the developers had scaled down the dimensions to a one-bedroom unit on the construction drawings he was shown, that too without any prior information, according to Dubai-based online newspaper, Zawya.com. The report said the scheme is still on sale through property Website, Dubaicondoproperty.com.

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Jobs at Sheehan Medical’s new private hospital the Cork Medical Centre

The recruitment process for Cork’s newest private hospital the Cork Cork Medical Centre (CMC) is now underway. Based at City Gate in Mahon, Cork City the hospital is the first private facility to open in Cork for over thirty years.  Cork Medical Centre will open in September.

There is a new email address for CV which should be sent to hr@sheehanmedical.com

Please contact us for further details via the Cork Medical Centre’s Facebook page via the link below

http://www.facebook.com/pages/Cork-KY/Cork-Medical-Centre/345303049764?ref=ts&_a=17

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You & Your Money

I have been asked to do the PR column in the ‘Business Bulletin’ section  for Ireland’s leading personal magazine You & Your Money. The focus on the Business Bulletin is to offer free advice to businesses on different corporate issues.

The initial focus on the articles will be to help businesses use digital PR and new media to promote their business. This approach has been taken because a lot of new media is free and can learned fairly easily. Whereas by focusing on traditional media i.e. press and broadcast is a bit harder to teach in 180 chunks and comes more from experience. This is not say I won’t touch on the traditional media in the future.

Here is this month’s column. In it I show how businesses can use blogging software such as WordPress, which this website is built in, in order to add content to their own websites, boost their SEO profile and link to social media.

(Please click the link below for the article).

You&YourMoney(June2010)

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