Psychologist Sigmund Freud’s theories first unearthed innate desires within the human psyche that he believed we subdue. He taught his nephew Edward Bernays the power of irrational analysis. Bernay’s used his Uncle’s theories to become a pioneer of marketing and PR in America. He discovered that if you could link products to their emotional desires and feelings then you could get people to behave irrationally. These were techniques that he implemented through anti-German propaganda during the World War 1 and which be brought into play after the war helping tobacco companies sell cigarettes to women.

Prior to Bernay’s work there was a taboo about women smoking cigarettes, which were seen as being very male. However, Bernay’s staged a suffragette march to get lots of women marchers to light ‘Torches of Freedom’ by all lighting cigarettes at the same time on the march. Bernay’s primed the press to be there and the story made the national news. This symbolic event created the image that if a women smoked it made her more powerful and independent – an image which still persists today. This demonstrated the power of being able to make people behave irrationally by appealing to their emotions, something which is still a powerful force in politics and corporate marketing techniques. 

Below is the first part of Century of Self which explores all these issues. The remaining episodes can be viewed on Google Videos by following this URL  http://www.google.com/search?q=century+of+self&tbo=p&tbs=vid%3A1&source=vgc&aq=7&oq=Century

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Here are the corrections from the errors in the story below, which has now been taken down by AIBForEx and Business World, but may have been picked up by investors earlier.

1. Anthony Joyce is currently representing a group of investors called KRI, these are investors in the Kensington Royale Development in Sports City. He is no longer representing the Concerned Dubai Sports City Investors Group, more recently known as the Dubai Action Group, and they are in no way connected to the current action being undertaken by the firm.

2. Whilst Anthony Joyce is currently liaising with MED there are no plans for him or any representative of his firm to travel to Dubai.

3. KRI does not consist of two separate groups, from the Republic of Ireland and Britain, they consist of investors from eight different countries across the globe.

4. At the moment no developer in Dubai is being sued by Anthony Joyce & Co, the KRI Group, or the Dubai Action Group / Concerned Dubai Sports City Investors Group.

If anyone requires any details on either of the parties concerned above then please contact Simon Palmer of Republic PR.

This was the story that appeared….

Irish investors sue Dubai developers

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40 clients of Dublin legal firm Anthony Joyce & Co are looking for Karl Morris to recover over €1m of funds, which they claim they paid him for deposits on properties in the Asilah Beach development in Morocco.

Morris has properties in  Ireland and Spain. He was last seen at his villa in Benalmadena near Malaga in Spain.

A private detective hired by investors cannot find him so Anthony Joyce is issuing a public appeal to find him.

If you have any details about the whereabouts of Karl Morris then please contact Anthony Joyce on + 353 (0) 1 4545 000.

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- Experienced Health Care Assistants
- Porters
- Endoscopy Nurses
- Head of Medical Records
- Cardiac Cath lab Manager
- Hotel Services Manager
- Chief Financial Officer
- Infection Control Manager
- Laboratory Manager
- Chief Pharmacist
- Radiological Service Manager
- Radiological Specialists – Senior Radiographers, Sonographer, MRI Clinical Specialist
- Radiological Receptionist
- Phlebotomist
- Purchasing Manager
- Scheduling Manager

There will be more roles to follow, to apply for any of these roles or request a job specification please contact Siobhan Kennedy at hr@corkmedicalcentre.com

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The only drawback is it’s a bit fast and can’t be slowed, so just press pause if you want to see anything in more detail.

MIPIM and MAPIC is held in the Palais Des Festivals, which is the same building the Cannes Film Festival is held in. The famous ‘bunker’, the converted basement car park is where most of the exhibition is held, however, a few years ago the Palais was given a nice shiny extension.

Exhibitions can be a fantastic way of building your business but there is no point just turning up and expecting to find new business. Attendance can be expensive so attendance should be planned an executed carefully.

16,000 people officially attend MIPIM but thousands more visit Cannes without actually buying a ticket for the exhibition in belief that most of the business is done in the bar/restaurants or on the boats that surround the Palais Des Festivals. A lot of them believe that the €1,000 ticket is not good value, however, this is missing the major benefit because as well as providing access to the exhibitions, seminars and launches at MIPIM, the tickets also provides access to the database of attendees prior to the event and this is invaluable.

If you’ve ever tried to grow you’re business you’ll appreciate how hard it is to tie the key people down in the companies and organisations that you’re targeting. However, if you working in the property and development sector all the major figures in your target companies will be at MIPIM. By buying a ticket to MIPIM you can use the database to trawl the companies attending, see who from them is attending and contact them prior to MPIM in order to set up a meeting with in Cannes. This way before you have even attended you have diary of key meetings set up.

Equally all the major national and trade media will be there so you should target your key contacts and arrange to meet them when you are there. They have to give there editors a good fill of stories in order to justify there attendance and there is tough competition for exclusives. If the media aren’t on the main attendees database then contact the press office for the event and get a list of the media who are attending.

Because of the high profile of an event like MIPIM often organisations will hold their news back and make an announcement at MIPIM. A few years ago Boris Johnson, London’s Mayor attended, which was covered by the BBC, when he launch the Olympics masterplan. All the major cities of Europe take stands and launch their development and regeneration plans there, so if you’re into development you can get head start  identifying sites and meeting key public figures.

An event like MIPIM can also help you renew your relationships with existing clients or contacts. Many companies will have an annual event at MIPIM even if they don’t have anything new to launch, although most ensure they do as it’s such a good opportunity. Irish companies will often take have a Guinness and Oyster event and one year we organised a fish and chip party on the beach.

Once you have planned you new business meetings and meeting with media, i.e. the business the next to ensure you have tickets to major parties and launch events, you need to ensure you’re seen at these. The top parties are often in the five star hotels that line Croisette, Cannes famous palm-tree-lined beach side road, such as the Martinez or the Ritz Carlton.

Lastly if you are going to take exhibition stand plan well ahead and ensure you exhibition is design and built down to the finest detail. The exhibition stand says a lot about your company, so it needs to be high quality and stylish in order to attract people. Lots of them can often look like coolest of bars. As well as presenting details of your services, you often want a novel way of attracting people there, so you have to think about what people need at and exhibition. People are often hungover so you could provide coffee and bacon sandwiches every morning, these novel ideas go down well. Providing a toilet is another pull (make sure you have a big toilet sign). Later on in the day you could have cocktail waiter from a local bar teaching people how to mix cocktails. Most of all you want a way to get people to your stand that is NOT hard sell. Getting to know someone over a drink or a much needed bacon sandwich can be infinitely more valuable than trying the traditional new business route.

Here is a great video from Ciaran Adamson on how they design and build and exhibition stand. It shows how much planning and work actually goes into making the right stand. It’s also a great example of using social media to promote your business. I’m sure Ciaran needed a way to reinforce how much time and effort it takes to build a stand and how a good concept comes together – this video captures it perfectly.

In Summary

The success of attendance in an exhibition is all in the planning; before you even get on the plane you should have a full diary of meetings with business contacts and the media, a list of launches and events you are attending, and aims of what you want to achieve at the exhibition. So buy a ticket, even it is expensive as it should more than pay for itself if you plan your time properly and execute your time properly.

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I’m currently having weekly PR meetings in Cork in the run up to the launch and last week I took some videos and photos to show how fit out is progressing.

The video below shows a 360 degree view of the fantastic City Gate development where the CMC is located. City Gate is first class with exceptional quality of workmanship and finishes. It was developed by local cork developers John Cleary Developments (JCD).

Also on site at City Gate is Cork’s only VHI SwiftCare Clinic, located only a minute’s walk to CMC. This short video below shows how close the entrances to both facilities are.

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Article from The Sunday Business Post

Siemens wins €8.5m deal
18 July 2010

Healthcare provider Sheehan Medical has awarded an €8.5 million contract to Siemens Healthcare to supply equipment for its new facility, Cork Medical Centre.

Under the agreement, Siemens Financial Services will provide finance for all of the equipment to be used in the hospital. Siemens Healthcare will provide angiography, magnetic resonance imaging and computed tomography, x-ray and ultrasound equipment.

‘‘We have first class technology in all our hospitals and aim to make the Cork Medical Centre the most high-tech facility ever developed in Ireland.

Siemens is an important part of this aim, its ability to provide an integrated approach that covers innovative technology will allow us levels of diagnosis and treatment that will be in unsurpassed in this country,” said James Sheehan, chief executive, Sheehan Medical.

Cork Medical Centre will be the anchor tenant in City Gate, a mixed-use scheme in Mahon.

The €90 million facility will have 75 in-patient rooms, four operating theatres and a same-day surgery centre with 20 out-patient beds. It will also house an intensive care unit and cardiology and neuroscience units.

Sheehan Medical is operated by James Sheehan and his father, Dr Joseph Sheehan, who is chairman. Joseph Sheehan was one of the founders of the Blackrock Clinic in Dublin in 1984.He was also part of the consortium that built the Galway Clinic in 2004.

The Cork Medical Centre, City Gate, Mahon, Cork.

The Cork Medical Centre, Cork City’s  newest private hospital, the first to open for thirty years, will open it’s doors on 16th September, 2010.

Developed and operated by Sheehan Medical, the €90 million facility will house the latest medical technology from Siemens Healthcare, making it the most technologically advanced hospital ever developed in Ireland.

The Cork Medical Centre will be a 5 star facility providing 75 single in-patient bedrooms, fully sealed with the latest in infection control.  The main focus of the hospital will be surgery; there will be four operating theatres and a same day surgery centre with 20 out-patient beds.

The 135,000 sq ft hospital has the capacity to offer over 39,000 patient treatments per year.

The hospital will also house an intensive care unit; radiology facilities with MRI / CT / X-ray scanners; a cardiology and neuroscience facility. International accreditation, benchmarking and auditing will be provided by an internationally renowned healthcare organization.

“We are delighted to be able to confirm the official opening date and already we have consultants and other medical staff moving into the complex to prepare for the opening,” said Cork Medical Centre’s Chief Operating Officer Philip Sheehan.

All of the big three health insurers are expected to confirm they will cover the hospital in the coming weeks. “We have had positive talks from the VHI since September 2007 and expect to confirm the details in the coming weeks and we are also at advanced stages of confirming with both Aviva and Quinn Healthcare. Cork is massively under-serviced when it comes to private beds with less than half the number per capita.” said Mr Sheehan.

The Cork Medical Centre is the Sheehan’s third venture in Ireland – as they are one of the founders and major shareholders of the Blackrock Clinic in Dublin and the Galway Clinic, both covered by all three health insurers. The group also has strong links with the Loyola University Health System in Chicago – one of the world’s largest health centres and renowned for its research, development and pioneering approach to new treatments.

The opening of the state-of-the art hospital is a major milestone in the development of the City Gate Medical Campus which already houses the largest VHI SwiftCare Clinic in the country and the VHI Medical Centre.

“People of the region deserve a new facility like this on their doorstep rather than having to make a journey elsewhere for the most modern treatment available in world medicine.  A lot of our existing patients in both Blackrock and the Galway clinics are commuting form the Cork area already” added Mr Sheehan.

More photos and videos of the hospital can be viewed at the Cork Medical Centre’s Facebook page http://www.tinyurl.ie/5q. You can also use the Facebook page to ask the Sheehan Medical team questions about the hospital.

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