Why use Republic?
Why indeed you may ask. The simple fact is that since the start of the recession a lot of businesses are realising for the first time that they need to promote themselves. During the good times business was plentiful, it practically worked through the door, so companies didn’t need to be proactive.
Now, things are different, companies have a dilemma, they need to get the word out about what they can offer, but, with revenues falling they don’t want the cost of a full PR agency. This dilemma is precisely the reason I set up Republic. As freelance public relations consultant I offer big agency expertise, but at a fraction of what an agency would cost. I keep costs down so I can keep your costs down.
Public relations is basically dealing with the media to raise awareness of products and services. On line communications means ensuring you have a solid web prescence to support your business. Both aspects are integral to a modern communications strategy, each supports the other, though there is significant overlap, and neither should be done without the other.
Communications is must for any business. Too many companies are belatedy finding out that they have missed a trick by not promoting themselves when business was good. The old adage that you should sing when are winning is never more true. There is no point a company waiting until business drops to start to promote themselves. Communications should not be an extra that they pick up when the business stops coming in, it should be an integral part of any company.
The companies that promoted themselves during boom now have the profile and public awareness to carry them through the recession because these are the companies with a track record that people feel comfortable dealing with. These are the companies that already have an established media prescence and relationships with the main journalists and, most probably have built up their digital profile over a number of years using on line marketing. These are the busineses that made time to tell people about their success and provide insight in trends or issues that were happening in economy. They now have an established profile to fall back on when times are hard. It is now that all the work doing pubic relations during the boom really starts to pay off.
However, marketing during a recession is possible, we can work together to ensure that your company raises a profile as soon as possible in the most effective and targetted way available.
Simon Palmer | 
28/06/2009 7:58 pm
