You & Your Money
I have been asked to do the PR column in the ‘Business Bulletin’ section for Ireland’s leading personal magazine You & Your Money. The focus on the Business Bulletin is to offer free advice to businesses on different corporate issues.
The initial focus on the articles will be to help businesses use digital PR and new media to promote their business. This approach has been taken because a lot of new media is free and can learned fairly easily. Whereas by focusing on traditional media i.e. press and broadcast is a bit harder to teach in 180 chunks and comes more from experience. This is not say I won’t touch on the traditional media in the future.
Here is this month’s column. In it I show how businesses can use blogging software such as WordPress, which this website is built in, in order to add content to their own websites, boost their SEO profile and link to social media.
(Please click the link below for the article).





